Gaming Brand Name Ideas: Level Up Your Identity

Gaming Names Need Energy

The gaming community values authenticity, creativity, and boldness. Your brand name — whether it's for a game studio, esports team, streaming channel, or gaming peripheral company — should match that energy.

Naming by Gaming Business Type

Game Studios

Studio names suggest the kind of games you make:

• Epic games: Blizzard, Riot, Bungie (explosive, impactful)
• Indie studios: Supergiant, Devolver, Annapurna (creative, distinctive)
• Mobile studios: Supercell, King, Rovio (accessible, playful)

Esports Teams

Team names should inspire loyalty:

• Aggressive: FaZe Clan, Team Liquid, Evil Geniuses
• Mythological: Cloud9, Fnatic, Immortals
• Geographic: London Spitfire, Shanghai Dragons

Gaming Content Creators

Channel names need to be memorable and searchable:

• Keep it short (under 15 characters)
• Make it unique enough to own search results
• Avoid numbers that look like a default username

Gaming Hardware/Peripherals

Product names should suggest performance:

• Razer (sharp, precise)
• SteelSeries (durable, strong)
• HyperX (extreme, fast)

Gaming Name Generation Techniques

Mythological and Fantasy

Gaming culture embraces fantasy. Draw from:

• Greek myths: Titan, Phoenix, Hydra
• Norse mythology: Valhalla, Ragnarok, Odin
• Fantasy tropes: Dragon, Rune, Arcane

Tech and Sci-Fi

For studios making futuristic games:

• Neon, Pulse, Quantum
• Vertex, Cipher, Binary
• Nexus, Vortex, Prism

Compound Words

Merge two evocative words:

• Stormforge, Darkpulse, IronCrown
• Pixelrift, CodeBreaker, WarpZone

Aggressive/Bold

For competitive gaming brands:

• Havoc, Blitz, Savage
• Reckless, Fury, Rampage

Platform-Specific Considerations

Twitch and YouTube

Your name is your identity in chat, on screen, and in search:

• Shorter is better for Twitch chat recognition
• Unique spellings help but don't make it unreadable
• Test how it looks in a stream overlay

Discord Communities

Your server name should match your brand. Consistency across platforms builds recognition.

Steam and Game Stores

Your studio or publisher name appears on game listings. Make it look professional alongside AAA studios.

Trademark and Domain for Gaming

Gaming is a global industry. Protect your name:

1. Search for existing gaming companies with your name
2. Check the .com and .gg domains (.gg is popular in gaming)
3. Verify handles on Twitch, YouTube, Twitter/X, and Discord
4. Consider trademark registration in entertainment and software classes

Use BrandScout to check domain and social availability quickly.

The Community Test

Gaming names get shortened by communities. "Blizzard Entertainment" becomes "Blizz." "Evil Geniuses" becomes "EG." Think about:

• How will fans abbreviate your name?
• Does the abbreviation sound good?
• Could the abbreviation be confused with another brand?

Gaming Brand Naming Mistakes

• Too edgy: "xXDarkDeath666Xx" looks like a 2005 gamertag, not a brand
• Too generic: "GameStudio" is impossible to search for
• Copyright conflicts: Don't use names from existing games or franchises
• Difficult to pronounce: Esports casters need to say your name on live broadcasts

Your Gaming Brand Naming Checklist

• [ ] Matches your gaming niche and audience
• [ ] Sounds good when said by a caster or streamer
• [ ] Works as an abbreviation
• [ ] .com or .gg domain available
• [ ] Twitch, YouTube, and Discord handles available
• [ ] No conflicts with existing gaming brands
• [ ] Looks good in a logo and on merchandise

Ready to find your gaming brand name? Check availability across all platforms with BrandScout.